Here is a summary of what I learnt about Blackhat and Whitehat SEOs from Daniel Somers of SEOmers (seomers.co.uk) at the Suffolk Internet Marketing Specialists event organised by Sam Parnell and Max Shelley (Measure Brilliance) on 15 December 2015.
Whitehat: the proper way
Blackhat: the cheating, exploiting, hacking way
Having a business website is an essential part of running a successful business in this information age. Most businesses, no matter how big or small, have a website in one form or another. You can spend little or you can spend a fortune on it. You can use off-the-shelf tools or build one from scratch. You can make one yourself or you can get someone to do it for you. However, whichever option you take does not guarantee that you get an effective business website. So what makes a website good or just a complete waste of time and money?
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